To upgrade my strategical and technical skills, I took an intensive 13-week program or over 200 hours to learning about various skills in digital marketing and 3-month Hands-on Digital Marketing Project as Marketplace Marketer (Tokopedia Ads).

RevoU: Landing Page Creation

Objective

Create fully-functional, devices-friendly landing pages to generate leads for our group project brand "Attirent"

Create fully-functional, devices-friendly landing pages to generate leads for our group project brand "Attirent"

Scope of Work

Created the visual concept and designed the structure and layout.
Wrote the copy and description.

Created the visual concept and designed the structure and layout.
Wrote the copy and description.

Minimalist Design & Layout

To minimize any distraction while amplifying our various clothing collection

Minimalist Design & Layout

To minimize any distraction while amplifying our various clothing collection

Landing Page Preview

Font Used

Helvetica

Regular

Helvetica

Regular

Color Used

#FFFFFF

#000000

#545454

Lead Form

Provided with discount to motivate the audience to subscribe.

Why Renting?

To briefly describe our business model while highlighting the advantages of our renting.

Value Preposition

To highlight our service as a solution for their problems.

"Be More Confident with Less Commitment"

Brand tagline that emphasizes our solution to the audience's problem. It is written with rhyme to make it compelling and easy to remember.

Unique Selling Preposition

To draw attention to particular features that set Attirent apart from other competitor, emphasizing the distinctive values.

4,5%

Conversion Rate

in 11 weeks

Conversion Rate

in 11 weeks

Full Landing
Page Preview

RevoU: Social Media Organic

Objective

Develop content plan and strategy for Attirent’s social media platforms.

Develop content plan and strategy for Attirent’s social media platforms.

Scope of Work

Determined the problems, goals, target audience, action plan, and content strategy.
Determined the brand personality, voice, and visual concept.

Determined the problems, goals, target audience, action plan, and content strategy.
Determined the brand personality, voice, and visual concept.

Selected Social Media Platforms

Instagram

A great playground for exploring the audience, delivering unique selling point, and displaying visual-based products (carousel, story, highlights).

Facebook

Great for 35+ years old audience.
Has more community-based and detailed texts and links features.

Great for 35+ years old audience.
Has more community-based and detailed texts and links features.

TikTok

Lots of KOLs.
Good for creative, educational, and interactive contents.
Focused on younger audience.

Lots of KOLs.
Good for creative, educational, and interactive contents.
Focused on younger audience.

Lots of KOL.
Great for buzz marketing.
Gateway to communicate and get feedback.

Lots of KOL.
Great for buzz marketing.
Gateway to communicate and get feedback.

Content Theme Distribution

Educational

Awareness

Engagement

Awareness

USP/VP

Consideration

Product/Promo

Conversion

Outfit recommendation
Informative content to raise awareness about renting

Outfit recommendation
Informative content to raise awareness about renting

Interactive Instagram features: Quiz, QnA, "Show Your …" prompt, etc
Giveaway
User-generated content

Interactive Instagram features: Quiz, QnA, "Show Your …" prompt, etc
Giveaway
User-generated content

Customer testimonial
Influencer partnership

Customer testimonial
Influencer partnership

Exclusive and time limited deals
New user promo
Flash catalogue showcase

Exclusive and time limited deals
New user promo
Flash catalogue showcase

For the first 3 months, the content schedule is started off by promoting the advantage of renting while also publishing more casual content like outfit recommendations.

It is important because renting is not a common habit.

Content Weekly Schedule

| |

RevoU: Content Marketing

Objective

Create dummy data-driven content for iPrice’s content marketing.

Create dummy data-driven content for iPrice’s content marketing.

Scope of Work

Developed new content ideation, recommendation, and distribution strategy.
Created new content and evaluated the previous content.

Developed new content ideation, recommendation, and distribution strategy.
Created new content and evaluated the previous content.

Content Ideation

Topic Research

Semrush

Ahrefs

Google Trends

Between the keywords, there can be found various android-related topics, which can be used as the upcoming contents with the total search of >5000 in a month.

Topic Ideation

Content Topic:

Keunggulan Android Terbaru 2022 Dibandingkan dengan iPhone 13

How is the topic relevant?

iPrice website provides the comparison about phone prices between e-commerces for customers to research about the products.

iPrice website provides the information about phone (Android and iPhone) complete specification.

Android vs iPhone has been an endless discsussion since both sides always come up with new innovation.

How is the topic valuable?

Add timeliness:

Mention “2022” to make the content more up to date.

"2022 is the year innovation for both Android and iPhone."

Add timeliness:

Mention “2022” to make the content more up to date.

"2022 is the year innovation for both Android and iPhone."

Add prominence:

Mention some information/quote from a famous gadget reviewer (e.g. David Gadgetin), to support the content information.

"Also based on his recent video, David from Gadgetin on YouTube agreed that this year, android has taken a big leap specifically for the camera upgrade."

Add prominence:

Mention some information/quote from a famous gadget reviewer (e.g. David Gadgetin), to support the content information.

"Also based on his recent video, David from Gadgetin on YouTube agreed that this year, android has taken a big leap specifically for the camera upgrade."

Add proximity:
Address the reader by mentioning “android user in Indonesia” or “iPhone user in Indonesia” as a means to keep them close and center.

"These updates for the flagship model will certainly convert more and more iPhone user in Indonesia"

Add proximity:
Address the reader by mentioning “android user in Indonesia” or “iPhone user in Indonesia” as a means to keep them close and center.

"These updates for the flagship model will certainly convert more and more iPhone user in Indonesia"

Add conflict:

To make the content more newsworthy, some controversy would spice it up. Mention a hot take about the iPhone vs android clash.

"It is safe to say that iPhone's only priority is to improve the seamless and effective ecosystem between gadgets and did not put much focus on new innovations like most of android model did this year"

Add conflict:

To make the content more newsworthy, some controversy would spice it up. Mention a hot take about the iPhone vs android clash.

Data Collection & Comparison

Data Source

Public Source 1

Online media channels that provide various topics including tech segments.

IDN Times
Detik.com
Business Insider

Online media channels that provide various topics including tech segments.

IDN Times
Detik.com
Business Insider

Public Source 2

Media or Gadget Reviewer Website that specifically discuss about gadget.

GadgetIn (Youtube)
Tom’s Guide
Jalan Tikus

Media or Gadget Reviewer Website that specifically discuss about gadget.

GadgetIn (Youtube)
Tom’s Guide
Jalan Tikus

Other Source

Private testimonial from the users that have tried both products to increase the validity.

Data Comparison

IDN Times

Extensive internal memory

Better Camera

More modern exterior design

Better processor

Tom's Guide

Better values (price-wise)

3.5mm headphone jacks

USB Type-C charging ports with fast charging

Customization, widgets and skins

Many more hardware options, including rugged phones

A true, working file system

A back button

Multiwindow support

Stylus upgrade

More login options

Jalan Tikus

More internal memory options

More device model variations

Free to customize

Key points of the data:

Cheaper Cost, Better Value

More Convenient Hardware Features

Better Software, System, and Performance

Other

Content Distribution

Email Pitch Template

Content Evaluation

Selected Content from iPrice Website

Peta E-Commerce Indonesia

The Indonesian E-commerce Mapping ranks major e-commerce platforms based on average website visitors per quarter, app ranking, social media followers, and number of employees.

Content Source

Content Media Publication

Media

Monthly Traffic

Domain Authority

Quality

CNBC

36.7M

High

merdeka.com

41.3M

High

Kontan Lifestyle

40.7M

High

Tempo

21.8M

High

KataData

8.5M

High

Insight:

Merdeka.com has the highest monthly visit while KataData get the lowest.
Tempo has the highest Domain authority while KataData and CNBC get the lowest.

Insight:

Merdeka.com has the highest monthly visit while KataData get the lowest.
Tempo has the highest Domain authority while KataData and CNBC get the lowest.

Media Recommendation (media with visit and Domain Authority)

Other Recommendations

Media

Monthly Traffic

Domain Authority

Kompas

188.30M

Detik

174.20M

Tribunnews

146.20M

Content Angle:

What are the advantages and disadvantage of each e-commerce?

Content Angle:

What are the advantages and disadvantage of each e-commerce?

Additional Distribution Strategies:

Social Media: Make a creative short video for each e-commerce platforms.

Forum: Discussion about the personally preferred e-commerce channel among social media users.

Additional Distribution Strategies:

Social Media: Make a creative short video for each e-commerce platforms.

Forum: Discussion about the personally preferred e-commerce channel among social media users.

Next Steps After Media Publication:

Endorse influencer to discuss it

Next Steps After Media Publication:

Endorse influencer to discuss it

| | |

RevoU: Facebook Ads

Objective

Generate leads using Facebook Ads in Facebook and Instagram in 5 days.

Generate leads using Facebook Ads in Facebook and Instagram in 5 days.

Scope of Work

Wrote the ad copy and description.
With team analyzed and improved the day-to-day performance.

Wrote the ad copy and description.
With team analyzed and improved the day-to-day performance.

Campaign Summary

| | | |

RevoU: Search Engine Optimization

Objective

Conduct an SEO performance audit for bobobox.com blog.
Provide insights and recommendations for improving SEO performance.

Conduct an SEO performance audit for bobobox.com blog.
Provide insights and recommendations for improving SEO performance.

Scope of Work

With team analyzed the SEO performance and developed an improvement plan and budget allocation.
With team generate competitor analysis with blog performance comparison
With team determine strength and weakness comparison of SEO Content based on user comfortability.
With team provide Content/UX improvement plan
With team audit the technical

With team analyzed the SEO performance and developed an improvement plan and budget allocation.
With team generate competitor analysis with blog performance comparison
With team determine strength and weakness comparison of SEO Content based on user comfortability.
With team provide Content/UX improvement plan
With team audit the technical

Comparison between Bobobox and SEO Content Competitors

Indicators

Bobobox

Traveloka

Travel Kompas

IDN Times

Content Title

Hotel Kapsul - Apa itu? 24/60 characters

Apa Itu hotel kapsul? Cek 5 Fakta Tentang Hotel Kapsul Ini

58/60 characters

5 Hotel Kapsul di Bandung, Pas untuk Staycation Saat Lebaran 60/60 characters

6 Pilihan Hotel Kapsul Terbaik di Jakarta, Murah tapi Gak Murahan!

66/60 characters

Description

Bobobox merupakan hotel kapsul pertama di indonesia yang menggunakan teknologi IoT, sehingga para traveller bisa dengan mudah untuk check-in dan checkout sendiri atau bisa disebut sel service

190/150 characters

Apa itu hotel kapsul? Simak ulasan fakta-fakta menarik seputar hotel kapsul yang wajib kamu ketahui berikut:

108/150 characters

Menginap di hotel kapsul akan memberikan pengalaman yang berbeda.

65/150 characters

Nah, buat kamu yang ingin ke Jakarta dan tidak ingin menghabiskan duit banyak hanya untuk penginapan, berikut rekomendasi enam hotel kapsul di Jakarta.

150/150 characters

Content Length

1.281 Words

866 words

1964 words

1.304 words

Images

18 images

64 images

104 images

74 images

Sub-topics

General information about capsule hotel including the history and the development

More information about Bobobox hotel capsule and its best features
The advantages from Bobobox capsule hotel in Bandung
How to book Bobobox via mobile app

The definition of capsule hotel

Facts about capsule hotel
Facts about the first capsule hotel in the world
Information about capsule hotelin the world and in Indonesia
The concept of capsule hotel intended for overtime worker
Facts about the biggest capsule hotel

Information about capsule hotel in Bandung such as:

Inap at Capsule Hotel
Tokyo Cubo
Temmu Co-living
Shakti Capsules Bandung
VK Pods Bandung

Information about capsule hotel in Jakarta such as:

The Packer Lodge
Wonderloft Hostel
Capsule Hotel Old Batavia
KINI Luxury Capsule
Teduh Hostel
Kabin Kapsul

Features

Booking receipts download

Bobobox location all around Indonesia
Search bar
Link to Google Playstore & App Store
Contact details
WhatsApp chat button

QR Code to download the application via App Store/ Playstore

Language setting
Log in & Sign up button
Like button
Facebook & Twitter Share Button
Link to other articles
Booking button
More article
Email subscription form
Trust Guarantee
Payment partner
"Jadi Partner Traveloka" Button
Social media button

Social media share button (FB, Twitter, WA, Telegram)

Search Bar
Subscription Button
Dark/Bright Mode
Log in
Link to other articles
Related keywords
Comment button
CTA to join Kompas telegram channel
Related article recommendation

Social media share button (FB, LinkedIn, Messenger, Twitter, WhatsApp, Telegram, Line, Email)

Sign in & SIgn up button
Link to another article
Article recommendation
FB comment Plugin
Search Bar

Strengths &
Weaknesses

CTA button to book

WhatsApp Chat button

Bobobox location all around Indonesia

Website desktop display is too wide over the desktop viewport limit

Condensed paragraph (the distance between lines in a paragraph is too narrow)

Article paragraph display looks proper (font typography, font size, and distance between paragraph)

Booking button on the page

More article recommendation is not relevant with the keyword

the article provide a reference about capsule hotels in Bandung

Too many advertising panel all over the page, some even cover up some part of the article

The images is not relevant with the article

"More article" recommendation is not relevant with the keyword

Article language is more casual and engaging to the audience

Cannot close the advertising

Excessive promotion of other articles, disrupting audience comfort when reading

Access data comparison on website display

Insight:

Traveloka is very good at presenting the content
Blogs that provide excessive advert panel gives a bad article reading experience
Bobobox already has various advantages, but there are very crucial weaknesses that must be fixed immediately

Presentation Deck

| | | | |

RevoU: Google Ads

Objective

Generate leads using Google Ads in 5 days with Rp 500,000 budget.

Generate leads using Google Ads in 5 days with Rp 500,000 budget.

Scope of Work

Researched the keywords and market trends.
Wrote the ad copy, headline, and extension.
With team analyzed and improved the day-to-day performance.

Researched the keywords and market trends.
Wrote the ad copy, headline, and extension.
With team analyzed and improved the day-to-day performance.

Campaign Summary

Ad Preview

Presentation Deck

| | | | | |

RevoU: Marketplace Ads

Objective

Manage and optimize Ratna Asia’s Tokopedia account as a hands-on project program from RevoU

Manage and optimize Ratna Asia’s Tokopedia account as a hands-on project program from RevoU

Scope of Work

Researched new keywords and optimized existing keywords.
Executed the Top Ads and proposed the optimization strategies based on the performance result (budget reallocation, keyword research, etc.).
Monitored important metrics such as Total Amount Spent, Total Purchase, Cost per Purchase, Total Revenue and ROAS.
Created weekly and monthly performance reports.

Researched new keywords and optimized existing keywords.
Executed the Top Ads and proposed the optimization strategies based on the performance result (budget reallocation, keyword research, etc.).
Monitored important metrics such as Total Amount Spent, Total Purchase, Cost per Purchase, Total Revenue and ROAS.
Created weekly and monthly performance reports.

+77%

Monthly ROAS

in 3 months

Monthly ROAS

in 3 months

-71%

Cost per Sales
in 3 months

| | | | | | |

RevoU: Customer Relationship Management

Objective

Create the framework for CRM for Attirent's customer lifecycle journey & develop a drip campaign flow to retain the existing customer.

Create the framework for CRM for Attirent's customer lifecycle journey & develop a drip campaign flow to retain the existing customer.

Scope of Work

Created and analyzed the customer lifecycle journey, customer segmentation, and CRM strategy.
Created email and push notification templates.

Created and analyzed the customer lifecycle journey, customer segmentation, and CRM strategy.
Created email and push notification templates.

Presentation Deck