Homprep is all about
innovative design
creative space
functional room
a comfortable home
innovative design
Homprep is all about
innovative design
creative space
functional room
a comfortable home
Homprep is all about
innovative design
creative space
functional room
a comfortable home
Homprep assists you in redefining a better lifestyle by providing a convenient and innovative living space.
Homprep assists you in redefining a better lifestyle by providing a convenient and innovative living space.
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Copyright
Copyright
2024
2024
Hanif Prima Nashrulloh
Hanif Prima Nashrulloh
All Rights Reserved
All Rights Reserved
Overview
Overview
Responsible for managing the company's social media, assisting the CMO in getting quality leads through social media paid ads, and establishing other undeveloped digital marketing channels, such as SEO, Google Ads, and TikTok Ads from scratch.
Responsible for managing the company's social media, assisting the CMO in getting quality leads through social media paid ads, and establishing other undeveloped digital marketing channels, such as SEO, Google Ads, and TikTok Ads from scratch.
1
Homprep: Social Media Management
Homprep: Social Media Management
Objective
Objective
Improve brand awareness
Manage Instagram and TikTok daily content
Improve brand awareness
Manage Instagram and TikTok daily content
Scope of Work
Scope of Work
Developed a daily social media content plan including the topics and schedule.
Managed the creative process from scratch (concept, design, & copywriting) and uploaded it regularly.
Produced creative content in various formats, such as Instagram posts and stories, short-duration reels/TikTok, and infographics.
Developed creative content that effectively communicated the brand’s message and enhanced its online presence.
Monitored and evaluated the content result as a useful insight to improve the content.
Developed a daily social media content plan including the topics and schedule.
Managed the creative process from scratch (concept, design, & copywriting) and uploaded it regularly.
Produced creative content in various formats, such as Instagram posts and stories, short-duration reels/TikTok, and infographics.
Developed creative content that effectively communicated the brand’s message and enhanced its online presence.
Monitored and evaluated the content result as a useful insight to improve the content.
Instagram Post
Instagram Post
Instagram Story
Instagram Story
Instagram Reels
Instagram Reels
Infographic
Infographic
2
Homprep: Social Media Advertising
Homprep: Social Media Advertising
Objective
Objective
Improve brand awareness
Drive quality leads for sales
Reach new audience
Improve brand awareness
Drive quality leads for sales
Reach new audience
Scope of Work
Scope of Work
Assisted CMO in creating monthly Instagram and TikTok ads plan and strategy.
Created/curated creative design/short-form video required for the ads.
Set up and published ad campaigns in a timely manner based on the strategy.
Assisted CMO in creating monthly Instagram and TikTok ads plan and strategy.
Created/curated creative design/short-form video required for the ads.
Set up and published ad campaigns in a timely manner based on the strategy.
-33% CPC
-33% CPC
-38% CPR
-38% CPR
Reduced the CPC by -33% and CPR by -38% of the same campaign while maintaining the ads daily budget by refining audience targeting
Reduced the CPC by -33% and CPR by -38% of the same campaign while maintaining the ads daily budget by refining audience targeting
101.23% Conversion Change
101.23% Conversion Change
Integrated cross-platform advertising on Facebook, Instagram, and TikTok and generated 101.23% increase in Conversion change while increasing the monthly budget for only 59.51%
Integrated cross-platform advertising on Facebook, Instagram, and TikTok and generated 101.23% increase in Conversion change while increasing the monthly budget for only 59.51%
2.71% CTR
2.71% CTR
Created an engaging ads creative that optimizes Click-Thru-Rate as high as 2.71%(CTR benchmark is 0.88% on sproutsocial)
Created an engaging ads creative that optimizes Click-Thru-Rate as high as 2.71%(CTR benchmark is 0.88% on sproutsocial)
3
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Homprep: Search Engine Optimization
Homprep: Search Engine Optimization
Objective
Objective
Establish company’s SEO channel from scratch and conduct the first campaign
Establish company’s SEO channel from scratch and conduct the first campaign
Scope of Work
Scope of Work
Researched SEO keywords and topics.
Managed website to be more SEO-friendly.
Wrote SEO content and implemented the off-page, on-page, and technical SEO requirements.
Tracked, reported, and analyzed SEO performance.
Researched SEO keywords and topics.
Managed website to be more SEO-friendly.
Wrote SEO content and implemented the off-page, on-page, and technical SEO requirements.
Tracked, reported, and analyzed SEO performance.
10 Nov 2023
Mau Renovasi Rumah Bingung Dari Mana? Simak Tips Ini!
Renovasi rumah bisa menggembirakan sekaligus membebani. Baik Anda ingin memperbarui area tertentu atau merombak seluruh rumah, titik…
287
18 Oct 2023
5 Material Furniture yang Perlu Kamu Ketahui
Salah satu aspek terpenting yang harus diperhatikan saat make over interior adalah material furniture yang digunakan. Bahan furniture memiliki…
2,632
10 Nov 2023
Mau Renovasi Rumah Bingung Dari Mana? Simak Tips Ini!
Renovasi rumah bisa menggembirakan sekaligus membebani. Baik Anda ingin memperbarui area tertentu atau merombak seluruh rumah, titik…
287
18 Oct 2023
5 Material Furniture yang Perlu Kamu Ketahui
Salah satu aspek terpenting yang harus diperhatikan saat make over interior adalah material furniture yang digunakan. Bahan furniture memiliki…
2,632
More samples:
Membuat Ruangan Lebih Luas? Yuk, Lakukan Tips Mudah Berikut Ini!
Membuat Ruangan Lebih Luas? Yuk, Lakukan Tips Mudah Berikut Ini!
Apakah kamu baru saja pindahan ke apartemen baru? Apakah kehidupan apartemenmu sesuai…
Apakah kamu baru saja pindahan ke apartemen baru? Apakah kehidupan apartemenmu sesuai…
Interior Japandi: Cara Membuat Apartemen Estetik dan Menenangkan
Interior Japandi: Cara Membuat Apartemen Estetik dan Menenangkan
Interior Japandi sering diasosiasikan dengan rumah yang terlihat sederhana dan minimalis…
Interior Japandi sering diasosiasikan dengan rumah yang terlihat sederhana dan minimalis…
5 Inspirasi Warna Cat yang Bikin Rumahmu Terasa Sejuk
5 Inspirasi Warna Cat yang Bikin Rumahmu Terasa Sejuk
Jenis warna cool tone belakangan ini mendapatkan popularitas sebagai desain rumah karena…
Jenis warna cool tone belakangan ini mendapatkan popularitas sebagai desain rumah karena…
…and many more!
300+
300+
Average page views (the most views reached 2500+)
Average page views (the most views reached 2500+)
800+
800+
Monthly web visits by organic searches
Monthly web visits by organic searches
Improved website position in Google SERP by various top-of-funnel keywords as shown by some examples below
Improved website position in Google SERP by various top-of-funnel keywords as shown by some examples below
Hover over the sample keywords below:
"Bahan furniture"
"Kitchen set design"
“Konsep ruang tamu minimalis”
“Desain ruang tamu sederhana”
“bahan furniture”
"kitchen set design"
"konsep ruang tamu minimalis"
"desain ruang tamu sederhana"
“bahan furniture”
"kitchen set design"
"konsep ruang tamu minimalis"
"desain ruang tamu sederhana"
“bahan furniture”
"kitchen set design"
"konsep ruang tamu minimalis"
"desain ruang tamu sederhana"
“bahan furniture”
"kitchen set design"
"konsep ruang tamu minimalis"
"desain ruang tamu sederhana"
“bahan furniture”
"kitchen set design"
"konsep ruang tamu minimalis"
"desain ruang tamu sederhana"
4
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Homprep: Google Ads
Homprep: Google Ads
Objective
Objective
Establish company’s Google Ads channel from scratch
Establish company’s Google Ads channel from scratch
Scope of Work
Scope of Work
Researched potential & relevant keywords and competitors' performance.
Set up Google Ads accounts with well-organized campaigns, ad groups, and ads.
Developed compelling ad copy, headlines, descriptions, and ad extensions for search ads, as well as designed display ads if needed.
Regularly refined keyword lists by adding new high-performing keywords and excluding underperforming or irrelevant ones (negative keywords).
Regularly analyzed key metrics such as click and click-through rates (CTR).
Researched potential & relevant keywords and competitors' performance.
Set up Google Ads accounts with well-organized campaigns, ad groups, and ads.
Developed compelling ad copy, headlines, descriptions, and ad extensions for search ads, as well as designed display ads if needed.
Regularly refined keyword lists by adding new high-performing keywords and excluding underperforming or irrelevant ones (negative keywords).
Regularly analyzed key metrics such as click and click-through rates (CTR).
Successfully set up and launched the company's first-ever Google Ads campaign, establishing a strong foundation with well-structured ad groups, targeted keywords, and optimized ad copy.
Successfully set up and launched the company's first-ever Google Ads campaign, establishing a strong foundation with well-structured ad groups, targeted keywords, and optimized ad copy.
4.06% CTR
4.06% CTR
Achieved as high as 4,06% click-through rate (CTR) within the first campaign launch, exceeding industry benchmarks for a newly established account.
Achieved as high as 4,06% click-through rate (CTR) within the first campaign launch, exceeding industry benchmarks for a newly established account.
300 clicks/week
300 clicks/week
Acquired 300 qualified clicks in the first week of campaign, effectively managing the budget and minimizing average CPC as low as Rp. 2,600.
Acquired 300 qualified clicks in the first week of campaign, effectively managing the budget and minimizing average CPC as low as Rp. 2,600.
Brand Visibility Boost
Brand Visibility Boost
Increased brand visibility by generating over 13,806 impressions in the first 2 weeks, laying the groundwork for future brand recognition and engagement.
Increased brand visibility by generating over 13,806 impressions in the first 2 weeks, laying the groundwork for future brand recognition and engagement.