social media
management.
homprep
Oct 2022 - Dec 2023
Homprep assists you in redefining a better lifestyle by providing a convenient and innovative living space.
Overview
Responsible for managing the company's social media, including content ideation, content planning, and content creation for various social media platforms such as instagram and tiktok.
Role
Digital Marketing Associate
Real Estate
Home Improvement
Interior Design
Property
Scope of Work
Developed a daily social media content plan including the topics and schedule.
Managed the creative process from scratch (concept, design, & copywriting) and uploaded it regularly.
Produced creative content in various formats, such as Instagram posts and stories, short-duration reels/TikTok, and infographics.
Developed creative content that effectively communicated the brand’s message and enhanced its online presence.
Monitored and evaluated the content result as a useful insight to improve the content.
Brand Voice
Friendly & Approachable:
to build trust and comfort & encourage engagement
Engaging & Direct:
to keep the audience focused & encourage quick action
Bilingual & Youthful:
to appeal to a modern, urban demographic & reflect a global & contemporary image
Content Distribution
40%
Education
30%
Entertainment
20%
Product/USP
10%
Promo/
Giveaway
Education
By prioritizing educational content, I position our brand as a trusted expert. This proportion attracts potential clients by providing value, answering common questions, and helping them envision their dream spaces.
Entertainment
I allocated 30% to create fun, shareable content like design quizzes, polls about room styles, or engaging visuals. This helps strengthen community ties and keep our audience entertained, fostering an emotional connection to our brand.
Product/USP
By dedicating 20% I ensured to highlight our projects effectively without overwhelming the audience, maintaining a balance between showing off your expertise and providing inspiration.
Promo/Giveaway
I limited promo section to only 10% to make the audience feel special, encouraging clients to take action while preserving the brand’s sophisticated image.
RevoU
(Student Project)
Jan 2022 - Mar 2022
Through RevoU, we learned digital marketing by experiencing hands-on project by developing and executing a project brand, complete with a real budget.
Overview
Develop content plan and strategy for Attirent’s social media platforms.
Role
Graphic designer & copywriter
Scope of Work
Determined the problems, goals, target audience, action plan, and content strategy.
Determined the brand personality, voice, and visual concept.
Business Problems:
A new business, not a lot of people know about us and our social media
People are more likely to buy rather than to rent
No web traffic and leads
oh, I know Attirent!
said no one ever.
Business Goals:
Build brand image of premium, modern, and trustworthy
Create awareness about the advantage of renting
Drive traffic to your website or online store to gain quality leads
Drive traffic to your website or online store to gain quality leads
Brand Voice
Elegant & Articulate:
to show our specialty & expertise in fashion branding and service.
Clear & Direct:
to keep the audience focused & encourage quick action
Casual:
to get along with the audience, be communicative, friendly, intuitive, and proactive
Content Distribution
40%
Education
30%
Entertainment
15%
VP/USP
15%
Promo/Product
Education
Outfit recommendation
Informative content to raise awareness about renting
Entertainment
Interactive Instagram features: Quiz, QnA, "Show Your …" prompt, etc
Giveaway
User-generated content
Product/USP
Customer testimonial
Influencer partnership
Promo/Giveaway
Exclusive and time limited deals
New user promo
Flash catalogue showcase