social media
advertising.
homprep
jan 2023 - dec 2023
Homprep assists you in redefining a better lifestyle by providing a convenient and innovative living space.
Overview
Establish company’s SEO channel from scratch and conduct the first campaign
Role
Digital Marketing Associate
Real Estate
Home Improvement
Interior Design
Property
Scope of Work
Assisted CMO in creating monthly Instagram and TikTok ads plan and strategy.
Created/curated creative design/short-form video required for the ads.
Set up and published ad campaigns in a timely manner based on the strategy.
-33% CPC
-38% CPR
Reduced the CPC by -33% and CPR by -38% of the same campaign while maintaining the ads daily budget by refining audience targeting
101.23%
Conversion Change
Integrated cross-platform advertising on Facebook, Instagram, and TikTok and generated 101.23% increase in Conversion change while increasing the monthly budget for only 59.51%
2.71% CTR
Created an engaging ads creative that optimizes Click-Thru-Rate as high as 2.71%(CTR benchmark is 0.88% on sproutsocial)
RevoU
(Student Project)
Jan 2022 - Mar 2022
Through RevoU, we learned digital marketing by experiencing hands-on project by developing and executing a project brand, complete with a real budget.
Overview
Generate leads using Facebook Ads in Facebook and Instagram in 5 days.
Role
Copywriter
Scope of Work
Wrote the ad copy and description.
With team analyzed and improved the day-to-day performance.
