google ads.
homprep
jan 2023 - dec 2023
Homprep assists you in redefining a better lifestyle by providing a convenient and innovative living space.
Overview
Establish company’s Google Ads channel from scratch
Role
Digital Marketing Associate
Real Estate
Home Improvement
Interior Design
Property
Scope of Work
Researched potential & relevant keywords and competitors' performance.
Set up Google Ads accounts with well-organized campaigns, ad groups, and ads.
Developed compelling ad copy, headlines, descriptions, and ad extensions for search ads, as well as designed display ads if needed.
Regularly refined keyword lists by adding new high-performing keywords and excluding underperforming or irrelevant ones (negative keywords).
Regularly analyzed key metrics such as click and click-through rates (CTR).
Successfully set up and launched the company's first-ever Google Ads campaign, establishing a strong foundation with well-structured ad groups, targeted keywords, and optimized ad copy.
4.06% CTR
Achieved as high as 4,06% click-through rate (CTR) within the first campaign launch, exceeding industry benchmarks for a newly established account.
300 Clicks/week
Acquired 300 qualified clicks in the first week of campaign, effectively managing the budget and minimizing average CPC as low as Rp. 2,600.
Brand Visibility Boost
Increased brand visibility by generating over 13,806 impressions in the first 2 weeks, laying the groundwork for future brand recognition and engagement.
RevoU
(Student Project)
Jan 2022 - Mar 2022
Through RevoU, we learned digital marketing by experiencing hands-on project by developing and executing a project brand, complete with a real budget.
Overview
Generate leads using Google Ads in 5 days with Rp 500,000 budget.
Role
Copywriter
Scope of Work
Researched the keywords and market trends.
Wrote the ad copy, headline, and extension.
With team analyzed and improved the day-to-day performance.
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